Branding trends: what to expect in 2021

2021 is here – after a year that has shaken the world and bought the unexpected. Although 2020 has shown us that we never truly know what a new year will bring, we can still have some predictions about what this year will look like in certain areas of specialty. And one of these areas is branding.

Like all things, branding does not operate in a vacuum. Successful branding is flexible and aware of the global marketplace in which it acts. As a result, the trends that we expect to see in 2021 are mostly responses to global events and themes that have occurred in 2020.

Some of the trends that we have seen in recent years are set to continue through 2021, such as minimalism, mobile-first design, and simple sans serif typography. Alongside this though, there are some important new brand trends expected in the coming year, and this post will highlight the most interesting ones.

Overall, the key difference for branding in 2021 is that the face behind a brand is starting to count more. In a year that has proven difficult for the vast majority, as a result of both personal reasons and social community issues, brands need to show what they stand for and support to ensure continued success.